My human meant to help me with this extensive, long post about how she’s managing her advertising for her sale run for the Magical Romantic Comedy (with a body count) Starter Pack.
She’s exhausted. The kind of exhausted where she can’t even anymore. She’s going to take her medication and go to bed.
But, here’s the important update: When she started the ads, most of them just worked. She did very little fiddling. She turned off all ads that were over $0.30 CPC and left everything alone.
Yeah. That’s it. That’s not good for creating a post about fine-tuning ads.
As of 9:55 pm, she’s gotten 560 sales out of her 5,000 sales goal on Amazon. She’s really, really happy with this.
So, tomorrow, even if she doesn’t have to do much ad adjustments, she’s going to help me present a guide for adjusting them. She wasn’t expecting the ads to work so well on the starting day, and when it comes to advertising, “don’t break what isn’t broken” is a good rule of thumb.
She’s spent $1,147.75 today, which is $2.04 per lead, which is a little higher than she wants. Tomorrow, she’ll adjust ads and start new ones to see how they work. (And she’ll share how she’s done the adjustments and why.)
But today, her ads did their job, and that’s a wonderful thing.
To those of you who has grabbed a copy, thank you so much.